How old are they? Are they middle-aged people who use Facebook to get their digital information? Teens who prefer tweets over posts? Or professionals who use LinkedIn? Know where their social media accounts are. Audience demographics – Always consider the target audience.Choose your book/brand’s social platform based on key criteria Remember these things when launching your social media campaign. A well-written book press release is an excellent marketing tool and a great way to build an audience base and reach new readers. Things to remember when using social media during a book launchīook marketing and promotion on social media help generate buzz and get people excited. Don’t create mushroom posts on social media when you’re pressured.Don’t forget to engage with your readers.Don’t neglect relevance in your content.Don’t post without a calendar of content.What not to do when announcing your book on social media.How to promote on social media during post-launch.The main objectives of your launch day promotions are:.How to promote your book during the launch stage.How to promote a book on social media during the pre-launch stage.The three stages of a successful book launch through social media.Choose your book/brand’s social platform based on key criteria.Things to remember when using social media during a book launch.
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